Family Equality’s Sponsorship Opportunities
Family Week is the largest annual gathering of lesbian, gay, bisexual, transgender, and/or queer (LGBTQ+) families in the world. Join us and hundreds of families as we take over Provincetown, Massachusetts—an iconic New England vacation town—for a week of programs, connection, and fun for the whole family. This summer, we are celebrating the 30th anniversary of Family Week!
In 2023, 600 families joined Family Equality’s Family Week programming from 35 states and 9 countries!
The importance of this week cannot be understated. With more than 550 anti-LGBTQ+ bills introduced in states across the country in 2023, we’re reminded that now, more than ever, joy is an act of resistance. And few weeks in the calendar year are quite as joyful as Family Week in Provincetown, MA! Explore this page or download our PDF to learn more about the opportunities we're building to partner with sponsors like you. Then, when you're ready, contact our Development Team, to start a conversation!
“Sponsors’ commitment to [Family Equality] makes us feel valued, respected, and appreciated. We will make concerted efforts to show sponsors the same support.”
Sponsorship packages
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For a $100,000 investment, Official Sponsors receive:
Recognition as an official sponsor of two signature Family Week events (either annual events like the Welcome Kick-off, Family Pride Parade, etc.). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for brand activations at two sponsored events.
Recognition as the Official Sponsor by our President & CEO in the Family Night speech, the highest-attended event of the week with around 1,500 attendees.
Opportunity to include up to 3 branded giveaway items in the official Family Week welcome bag (estimated 600 bags).
Logo included on the Family Week website with premiere placement.
Logo included on official Family Week sponsor banner and displayed at the Family Week hub for the week, with premiere placement and logo size.
Logo included on the official Family Week banner and displayed across Commercial St., the main thoroughfare in town, for the week, with premiere placement and logo size.
Logo included in email communications to Family Week registrants
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants after the event, with images/video/social posts taken during the event.
Family Equality will provide a Family Week media kit for your team and any staff or influencers you send to the event. A virtual meeting with your social media ambassadors and staff to help them prepare and plan for the event and content creation will also be provided.
One dedicated email to all registrants featuring the presenting sponsor, detailing our partnership, and showcasing their support of the LGBTQ+ community. Language to be written together and images to be created or shared by the sponsor.
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
One ‘live from Family Week’ style social media moment with Family Equality.
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For a $50,000 investment, Diamond Sponsors receive:
Recognition as an official sponsor of one signature Family Week event (either annual events like the Welcome Kick-off, Family Pride Parade, etc.). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for brand activation at one sponsored event.
Opportunity to include up to 2 branded giveaway items in the official Family Week welcome bag (estimated 600 bags).
Logo included on the Family Week website with premiere placement.
Logo included on official Family Week sponsor banner and displayed at the Family Week hub for the week, with premiere placement and logo size.
Logo included in email communications to Family Week registrants
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants after the event, with images/video/social posts taken during the event.
Family Equality will provide a Family Week media kit for your team and any staff or influencers you send to the event. A virtual meeting with your social media ambassadors and staff to help them prepare and plan for the event and content creation will also be provided.
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
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For a $25,000 investment, Platinum Sponsors receive:
Recognition as an official sponsor of one signature Family Week events (e.g. Welcome Kick-off, daily Littles Gathering). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for a brand activation at one sponsored event.
Opportunity to include up to 2 branded giveaway items in the official Family Week welcome bag (estimated 600 items).
Logo included on the Family Week website with premium placement.
Logo included on official Family Week sponsor banner and displayed at the Family Week hub for the week, with premium placement and logo size.
Logo included in email communications to Family Week registrants
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants after the event, with images/video/social posts taken during the event.
Family Equality will provide a Family Week media kit for your team and any staff or influencers you send to the event.
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
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For a $15,000 investment, Gold Sponsors receive:
Recognition as an official sponsor of a signature Family Week events (e.g. Family Pride Parade and Beach Bash). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for a brand activation at the sponsored event.
Opportunity to include one branded giveaway item in the official Family Week welcome bag (estimated 600 items).
Logo included on the Family Week website
Logo included on official Family Week sponsor banner and displayed at the Family Week hub
Logo included in email communications to Family Week registrants
One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.
Family Equality will provide a Family Week media kit for your team and any staff or influencers you send to the event.
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
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For a $10,000 investment, Silver Sponsors receive:
Recognition as an official sponsor of an intimate Family Week events (e.g. regional gathering, affinity gathering, family activity). Recognition includes name and logo in the description on any event calendar (virtual or printed).
Logo included on the Family Week website
Logo included on official Family Week sponsor banner and displayed at the Family Week hub
Logo included in email communications to Family Week registrants
One spotlight in the Sponsor Shoutout email communication to Family Week registrants before the event.
Family Equality will provide a Family Week media kit for your team and any staff or influencers you send to the event
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
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For a $5,000 investment, Bronze Sponsors receive:
Logo included on the Family Week website
Logo included on official Family Week sponsor banner and displayed at the Family Week hub
Logo included in email communications to Family Week registrants
Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.
“Knowing a business sponsored [Family Equality] makes me want to support them.”
Additional opportunities
Resource Fair Table
Corporate partner: $500
Small business partner: $300
Large nonprofit partner (budget over $1M): $300
Small nonprofit partner (budget under $1M): $200
Participate in our Resource Fair on Sunday, July 28 with a table in our indoor space! Further details will be shared and determined as we approach Family Week 2024. Confirmation of participation with no additional fee must be received by June 27 to ensure a space is saved. Partners are responsible for staffing the table, providing materials, and setting up/taking down their display.
Family Night Sponsorships
Sponsorship Levels
Presenting sponsor: $20,000
Gold sponsor: $15,000
Silver sponsor: $10,000
Bronze sponsor: $5,000
Friend sponsor: $3,000
A pillar of Family Week, Family Night is the largest event of the week and a must-attend evening of family fun and fundraising. Previous themes have included “Y’all Means All” (2022) and “Deep Sea Disco” (2023). Each year, nearly 1,400 families on Motta Field are all dressed for the theme and enjoying a night of music, food, and fun. In addition to sponsoring this event, we welcome branding activations, either in person with your team or arranged with ours.
Provide In-Kind Support
Examples of more ways to support Family Equality at Family Week:
Gift cards and discounts for Family Equality staff and volunteers
“Round Up” donation programs on all sales during Family Week to benefit Family Equality
Event giveaways and branded items for events and the welcome bag
Space for an event
Got ideas? Get in touch with a Family Week team member today!
Family Equality appreciates in-kind donations and engagement with our community partners and supporters. In-kind support is vital to the success of Family Week and is an excellent way for local businesses to engage with families.
In-kind support comes in many different varieties and levels. Depending on engagement type and interest, supporters may be recognized with logo placement on the Family Week website, newsletter spotlights, listing on the Family Week ‘Plan Your Trip’ webpage, and a flyer insert in the welcome bag or brochures available at the Registration and Check-In on Saturday and Sunday.
Gift Acceptance
Family Equality will consider the following factors when considering whether to solicit or accept gifts:
Values – whether accepting the gift compromises any of the values of Family Equality or impedes or dictates future work and activities.
Public Relations and Trust – whether accepting the gift would damage our reputation, expose us to liability or adverse publicity, or endanger the public’s trust in Family Equality’s mission and work.
Effect on Future Giving – whether accepting the gift would encourage or discourage future gifts.
Family Equality will accept unrestricted gifts and gifts for specific programs and projects, provided that such gifts are consistent with Family Equality’s mission, vision, and values and that acceptance of the gift does not violate applicable law. Gifts with the least restrictions are the most desirable, as unrestricted funds allow the organization to address its most pressing needs.
Family Equality holds the right to discuss, examine, and, if necessary, decline donations. Family Equality reserves the right to determine how a gift will be credited and/or recognized.
“After seeing which companies supported Family Week, we started making thoughtful decisions about how we spend our dollars.”